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Exhibitions

Virtual exhibitions and augmented reality: how they change buying art

What an international collector can assess without traveling — and what still requires seeing the piece in person.

Virtual rooms solved the scale problem. Seeing a 180 cm piece projected on your wall removes the most frequent doubt before buying.

What can be judged remotely

Scale, chromatic dominance, hanging, relationship with furniture and with the room's light.

What is better seen in person

Texture, impasto and the real sheen of oil. For that we send natural-light video and macro details.

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